3 Marketing Tools

I’ve been working this week on developing tools I’ll need to market The Child on the Terrace.

Booklaunch.io: This site offers the development of landing pages. So of course I asked: What is a landing page? Turns out it is a page dedicated to a new book, ready to embed on a website, blog, Facebook etc, with all the information needed to market. It’s easy, once the book is listed on Amazon, the booklaunch software grabs the information and the design process begins. Lots of customization all ready available, with more to come, I’m sure.

The Child on the Terrace doesn’t have an Amazon number or 10 digit ISBN as yet, so I used No Motive for Murder as the practice book. See the page at https://booklaunch.io/10202081974970941/nomotiveformurder

The aim is to make buying the book as easy as possible to someone who lands on the page from anywhere: this blog, my website, Facebook, Twitter etc.

Mailchimp Part of marketing is an email campaign and Mailchimp has thousands of users who send newsletters to their customers with information about their products along with other content the user may like.

For example, a newsletter may be simply an announcement of the release of a new book, along with content such as the first chapter or the cover art, or a short story featuring the characters of the book.

I’ve been developing a sign-up form as well as a campaign ready to send when The Child on the Terrace is released.

I’m having trouble integrating the form with my blog because it seems I may have to upgrade to get the features I want, including the sign-up form. The form is all ready to view and for sign-up on the Facebook page for Dangerous Journeys as well as on my Twitter feed @ginnywinters

Book Reviews: To generate book reviews I’ll send advance reading copies to those kind people who have reviewed my other books, contact websites such as The New Kindle Book Review and the Gumshoe Review, and perhaps ask other authors that I’ve met or corresponded with to review for me as well. Anyone interested in reviewing, please contact me by commenting below.

That’s about it for this Sunday in December. The rest of the day I’ll devote to wrapping presents, phoning distant relatives, and deciding what to make for brunch for my visiting family on Boxing Day.

Happy Christmas to all.

The Writer’s Chores

A few short years ago, a writer  expected to write, submit, work with an in-house editor not only on the minutia of the galley proofs but also on the book itself. A good editor could help turn a so-so book, a pig’s ear of story into a silk purse. Not today; not unless you are an important author all ready. The chores of today’s beginners include: sending a polished manuscript to the publisher, which needs little in the way of revision; designing or helping to design the cover; inventing a marketing plan; garnering quotes for the book; revising the galley proofs; writing and releasing a press release…the list goes on.

In my case, because my current book, The Facepainter Murders has all ready been released electronically, I am at the revising the galley proofs stage. This involves a line by line review, to catch everything from spelling errors(few) to consideration of the proper use and punctuation of the em dash. Until recently I didn’t know the em dash had a name, much less rules about its use. Now I’m on familiar terms with Strunk and White’s The Elements of Style, and recently had another look at Eats, Shoots, and Leaves, Lynn Truss’s amusing and informative little book about the comma.

At the same time, I’m writing the third book in this series, taking protagonist Anne McPhail to Bermuda, as well as revising another non-series book.

No money to be made at my level in the book-writing business, but it’s excellent at keeping the brain going, and I hope forging new connections.

Check out Nancy Pratt’s blog– http://nancyhereandthere.wordpress.com/2011/05/13/basket-weaving-and-vote-counting for her accounts of travels in Ecuador, and her photos of the people of Ecuador