3 Marketing Tools

I’ve been working this week on developing tools I’ll need to market The Child on the Terrace.

Booklaunch.io: This site offers the development of landing pages. So of course I asked: What is a landing page? Turns out it is a page dedicated to a new book, ready to embed on a website, blog, Facebook etc, with all the information needed to market. It’s easy, once the book is listed on Amazon, the booklaunch software grabs the information and the design process begins. Lots of customization all ready available, with more to come, I’m sure.

The Child on the Terrace doesn’t have an Amazon number or 10 digit ISBN as yet, so I used No Motive for Murder as the practice book. See the page at https://booklaunch.io/10202081974970941/nomotiveformurder

The aim is to make buying the book as easy as possible to someone who lands on the page from anywhere: this blog, my website, Facebook, Twitter etc.

Mailchimp Part of marketing is an email campaign and Mailchimp has thousands of users who send newsletters to their customers with information about their products along with other content the user may like.

For example, a newsletter may be simply an announcement of the release of a new book, along with content such as the first chapter or the cover art, or a short story featuring the characters of the book.

I’ve been developing a sign-up form as well as a campaign ready to send when The Child on the Terrace is released.

I’m having trouble integrating the form with my blog because it seems I may have to upgrade to get the features I want, including the sign-up form. The form is all ready to view and for sign-up on the Facebook page for Dangerous Journeys as well as on my Twitter feed @ginnywinters

Book Reviews: To generate book reviews I’ll send advance reading copies to those kind people who have reviewed my other books, contact websites such as The New Kindle Book Review and the Gumshoe Review, and perhaps ask other authors that I’ve met or corresponded with to review for me as well. Anyone interested in reviewing, please contact me by commenting below.

That’s about it for this Sunday in December. The rest of the day I’ll devote to wrapping presents, phoning distant relatives, and deciding what to make for brunch for my visiting family on Boxing Day.

Happy Christmas to all.

Bermuda Railway Trail

Bermuda

If you’ve never been to this jewel of an island, you’re missing one of nature’s loveliest destinations. Walkers, divers, shoppers, beach lovers and birders can all find something wonderful here.

The Bermuda Railway trail http://www.bermudarailway.net/now/trail.html, is one of those wonders. Converted from the right-of-way of the little train that carried passengers for the 22 mile length of the islands, it now allows walkers an intimate view of Bermuda. Evocative names like Khyber Pass and Coney Island, identify various sections.

It’s a romantic walk, befitting Bermuda’s history as a destination for honeymooners, so romantic that I chose Khyber Pass as the setting for one of the characters in my recent novel No Motive For Murder propose to propose to his girl.

I found the perfect site for one of the murders in a pedestrian tunnel along a different stretch. When your rambles take you into Somerset, check out the nature reserves that thanks to concerned citizens and the National Trust, are saving wetland and habitat for birds and other creatures.

Put Bermuda on your must-see list, and not just for Elbow Beach, one of the world’s best.

Check out http://www.gotobermuda.com/default for information on visiting Bermuda

http://preview.tinyurl.com/camyphx for information of No Motive for Murder or click the link to the right.

Press Release for No Motive for Murder

FOR IMMEDIATE RELEASE:
Third novel in Virginia Winters’ Dangerous Journeys series released by Write Words Inc., publisher.

Lindsay— Dr. Virginia Winters’ new book, “No Motive for Murder”, just released by Write Words Inc., available online at http://www.writewordsinc.com

Anne McPhail is on holiday in Bermuda, visiting her sister. She stumbles upon a murder in progress and this time, she is more than just a witness, she is a suspect, dealing with a police officer who decides Anne is guilty, and sticks to it in face of the evidence or lack of it. But more is going on than a random murder. Anne is caught in the middle an assassination plot. When she inadvertently upsets the killer’s plan, he turns his attention to her. The risk spreads to her family and friends and then Thomas Beauchamp arrives on Bermuda. When his role is revealed, Anne’s life takes a dangerous turn.

“I’m so pleased to have this novel published by Write Words Inc. of Cambridge, Maryland. Anne’s travels have become a series, Dangerous Journeys.”
“We are very proud to have published No Motive for Murder by Virginia Winters said Arline Chase, publisher.
“We are a small company and choose our books carefully. We only publish work from writers we feel are talented and have a lot to offer.”

Dr. Winters’ two previous novels are:
Murderous Roots
The Facepainter Murders

Both published by Write Words Inc. Arline Chase, publisher, and available at:
Write Words Inc.
Barnes&Noble
Kent Bookstore, Lindsay, Ontario
Amazon
Other works have appeared online at Pine Tree Mysteries, Six Sentences and the Camroc Press Review, as well as in the Gumshoe Review, and The Other Herald.

She enjoys meeting readers at book-signings, speaking to local groups (at the library, community college, clubs, etc.) about her work, and may be contacted through her website at http://www.virginiawinters.ca or by e-mail at mailto:vwinters@bell.net